□ Background: To coincide with the opening of Korea's nationwide shopping festival, the 'K-Sale Festa, the 'Do It Like a Korean' 

    special promotion is being held so that consumers overseas can enjoy its benefits too

□ Period: October 29 – November 15, 2026

□ Participating Companies (brand names in parentheses)

○ K-Beauty: Amorepacific, Olive Young, Kakao Style (Piyonna), Kurly, Heuif (Heuif)

○ K-Fashion: MUSINSA, Hago House (depound, Matin Kim, TREEMINGBIRD), KREAM, W CONCEPT Korea

○ K-Taste & Living: United Borders (HANPOOM), Heuif (Heuif), Kurly

○ K-Fandom & K-Access: Ktown4u, Delivered Korea

□ How to Participate

○ Overseas consumers can check the theme zones and brand-specific benefits on the promotion's official website, then visit each participating company's shop to purchase products

○ Website: https://www.shoppingweek.org

○ Search 'K-Online Shopping Week' on our official social media channels and Google, or search '#DoitLikeAKorean'